Attracting new customers for any business or service is challenging in today’s economic climate. With rising prices, business owners and organizations must explore innovative ways to attract and retain the right customers for their brands and services. In other words, when launching a new product or service, do so in imaginative, engaging ways that motivate the reader to take action. A creative mailer can accomplish this effectively.
A creative mailer is a direct mail piece designed to stand out from a standard postcard. It can be multi-dimensional, featuring bold, eye-catching designs and vibrant colors that effectively convey your brand’s message. Customize it with unique features like a video message or a QR code viewer, and your message will leave a lasting impression, encouraging the reader to seek more information.
Creative Mailer Best Practices
A creative mailer can convey your message in ways that traditional advertising cannot, but that doesn’t mean you should abandon the tried-and-true techniques of print advertising that have worked well in the past. Here are a few guidelines to ensure your next advertising campaign succeeds when using new marketing strategies.
Use a Catchy Headline
Your headline should present your message as succinctly as possible. Besides the tactile design of your creative mailer, the headline is the next thing that should grab the reader’s attention. A few words should inform the reader that something important is happening and why they should seek more information.
Personalization
Addressing your mailer to a specific person, such as a previous client or customer, using their given name builds brand loyalty. Personalization makes the recipient feel valued and increases the likelihood of engagement, ultimately boosting sales and driving a higher return on investment (ROI).
Include a Call-to-Action (CTA)
The next thing to remember when designing your creative mailer is to clearly instruct the reader on the next step. Your CTA section should feature bold and active language, such as “Shop Now,” “Get a Free Sample,” or “Apply Now.” Making the CTA section larger helps viewers easily find it.
Include an Offer or Incentive
Encouraging readers of your creative mailer to take action, including an offer or incentive, can boost engagement. Some ways to achieve this are by offering discounts on new products and services, inviting customers to VIP events as a gesture of appreciation, and for higher education institutions, waiving application fees for students who apply before a specified deadline.
Follow up Through Digital Channels
Hopefully, your creative mailer captured the attention of the intended audience, but they haven’t taken action. This isn’t surprising, as everyone is busy and may not have had the time to do so yet. One effective way to remind potential customers is to send an email that highlights your offer and reminds them of an upcoming deadline.
Incorporating these practices into your advertising campaign can improve its effectiveness while building stronger customer relationships.
Creative Mailer Examples
At Red Paper Plane, we’ve helped many businesses and organizations with their advertising needs. Here are some creative mailer examples to make your advertising campaigns stand out.
Video Brochures
A video brochure merges traditional print materials with digital content. It is usually a printed brochure that includes built-in speakers and a screen that plays your video message when opened.
Moving Messages
Moving message mailers present your message through interaction with the recipient. Panels slide, pictures change, and pages flip, revealing new products and services.
Desktoppers
This clever marketing tool extends the reach of your message. Desktoppers mail flat and unfold into intriguing shapes that are excellent for calendars, event reminders, and other announcements you want your audience to remember.
Pop-Ups
These mailers are shipped flat and spring open when removed from their mailing case, creating a desktop display. Our pop-up mailers are available in various shapes and sizes, and can be customized to suit your specific needs. They can be used for product launches, invitations, and promotional purposes.
Custom VR Viewers
Virtual reality is another excellent example of how to set your message apart from the crowd. With our customizable line of SleekPeek VR viewers, your audience can experience life on campus, explore resorts and exotic destinations, and discover new features of their favorite brands and products.
Promotional Well-Boxes
A promotional well-box elevates the classic brochure for introducing new products or services. At Red Paper Plane, we create durable, well-designed boxes that are ideal for holding promotional items and product samples. Combine a promotional well-box with a video brochure, and your clients will become lifelong customers, ensuring a profitable relationship for many years to come.
A creative mailer may be the best option if you want to expand your business or inform your current and previous customers about upcoming changes. Use them to target prospects, bring potential students to campus, and express gratitude to customers for their business. We’ve helped our customers build their brands with unique and engaging tools that spark engagement and motivate readers to take action. Contact us today to get started!