Video Brochure Buyer’s Guide

Video Brochure Buyer’s Guide

Captivate, Engage, and Convert With High-Performance Interactive Video Brochures

Why Are Video Brochures Effective?

In today’s digital world, studies show video brochures are 5x more effective than printed material for engaging customers.

card-icon Improved ROI

Sales teams experience up to a 40% boost in conversion rates using video brochures.

Mount Vernon Raised $2.5 Million

Discover how Red Paper Plane’s high-impact video brochures helped Mount Vernon connect with donors and raise $2.5 million. See how interactive print can elevate your campaign!

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card-icon Higher Retention

Video brochures can boost audience retention by up to 65%, making them a powerful marketing tool.

College Encourages Alumni to “Be the Light” by Donating to the School

Discover how McDaniel College's innovative video brochure inspired alumni to "Be the Light," strengthening bonds and boosting donations.

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card-icon Higher Engagement

Increase customer engagement with video brochures by up to 65% over traditional printed material.

Xzito Makes a Connection Through Video Mailers

See how Xzito used an eye-catching video brochure to break through the noise, capture attention, and spark lasting connections with their audience.

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Order Your Free Video Brochure Sample

Video Brochure Features

You can design the ideal brochure for your brand, customizing everything from screen size to sound quality to perfectly match your message and brand.

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    100% Hand Inspected Every unit is carefully checked for quality.
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    25+ Unique Designs Choose from a wide range of customizable designs.
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    High Quality IPS Screens Consistent high quality images, superior color, and wide viewing angles.
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    Fully Charged Plays your message upon opening.
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    Custom Packaging Options Custom mailer boxes to enhance the unboxing experience.
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    Quick-turn ready in 7 days Assembled in North America for quick production turnaround.
Order Your Free Video Brochure Sample

Brands We Work With

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Success Stories

Make Your Next Campaign a Sure Thing With Response Rates 3X Higher Than Traditional Outreach

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Non-profit See How Mount Vernon Raised $2.5 Million

See how Mount Vernon’s innovative video brochure campaign helped raise $25 million by blending storytelling and technology to inspire donors.

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Higher Education College Encourages Alumni to “Be the Light” by Donating to the School

Discover how McDaniel College's innovative video brochure inspired alumni to "Be the Light," strengthening bonds and boosting donations.

Learn More
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Agency Xzito Makes a Connection Through Video Mailers

See how Xzito used an eye-catching video brochure to break through the noise, capture attention, and spark lasting connections with their audience.

Learn More

Video Brochures for Your Industry

If you want to elevate your business in a unique and engaging way, a video brochure is a powerful tool to consider. At Red Paper Plane, our design experts specialize in creating custom video brochure solutions for your industry, ensuring your message stands out from the crowd.

card-icon Insurance

Video brochures provide a powerful way to equip agents and brokers with the tools they need to sell policies more effectively. Deliver interactive content that simplifies complex products, showcases policy benefits, and strengthens agent training. Whether introducing new insurance plans or promoting annuities to financial advisors, video brochures offer a compelling way to illustrate long-term value. Send a memorable, informative package that helps brokers confidently present solutions to their clients, ensuring your products stand out in a competitive market.

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card-icon Higher Education

Strengthen alumni connections and drive successful capital campaigns with innovative video brochures that tell your institution’s story in a powerful, memorable way. Engage donors with personalized messages that highlight the impact of their contributions, showcase campus advancements, and bring fundraising initiatives to life. Struggling to increase participation in giving campaigns? Deliver an immersive experience that allows alumni to see the tangible difference their support makes—from scholarships to new facilities.

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card-icon Agency

Reach your targeted audience with a direct mail video brochure that customers and clients will remember long after your competitor's printed piece has been sent to the recycling bin. One company used the video mailer as a “Welcome Gift” to introduce existing customers to their newly rebranded logo and website. Video brochures can be customized to promote specific products or to introduce new businesses to an existing customer base.

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card-icon Business Services

What sets your business apart from others in your area? Whether you’re a law firm or a security system company, introducing your company with video brochures will leave a lasting impression. By incorporating video content, you can showcase your services in action and build an emotional connection that keeps your business in the lead when they’re ready to make a purchase.

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card-icon Healthcare

Are you launching a new medication? A video brochure can help introduce your product to a broad audience of healthcare professionals. Video brochures allow you to present a product or educate healthcare providers in an engaging and interactive way. Additionally, video brochures can connect with patients and caregivers, offering an accessible way to better educate them about new services and treatments.

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Video Brochure Use Cases

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Lead Generation

Video brochures provide a powerful, high-impact way to capture leads by engaging prospects with interactive content. Businesses can showcase products, share client testimonials, and personalize outreach to grab attention — especially for Premium or VIP recipients. Include QR codes to direct recipients to landing pages, booking forms, or exclusive offers. This multi-sensory approach helps brands stand out, turning passive interest into active leads.


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Product Launch

Video brochures are perfect for promotional campaigns introducing products, services, and technology to your target audience. They capture attention immediately, combining visuals and storytelling to highlight key features, benefits, and use cases. For high-value clients and prospects, they deliver a VIP experience that makes your launch unforgettable.

What Are My Fulfillment Options?

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Shipping

Video brochures are assembled in North America, which allows for a quick production turnaround —you can get them in as few as seven days.
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Bulk Shipping

You can use bulk shipping to deliver to a single address or multiple delivery addresses. This solution is perfect for conferences, in-person events, product launches, kit fulfillments, or internal company distributions.

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Direct Mail Services

Direct mailing service will deliver each video brochure to individual recipients, creating personalized campaigns that get results.
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Direct Mailing

Data processing software prepares your mailing list to meet USPS standards, maximize postal discounts, and remove duplicate addresses. Our facility also provides on-site USPS verification to ensure your mail meets the required size and weight specifications.

Why Choose Red Paper Plane?

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    Industry-Leading Standards

    Every unit in our North American facilities is hand-inspected to ensure all our brochures are fully charged and ready to use.

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    Quick-Turn Options As Soon As 7 Days

    Our Quick Turnaround Video Brochures are assembled in North America and can be delivered in as soon as 7 days.

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    Customizable Styles And Designs

    We can finetune your message with dozens of styles and designs to reach your desired audience and leave a lasting impact.

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    Shipping Solutions For Every Order

    Our shipping solutions can be tailored to your needs. We provide bulk shipping or can directly mail your video brochures to individual recipients.

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    We Do It Better Than Anyone

    We’ve been a leader in the video and electronics space for over 25 years. Our products are an excellent tool for reaching prospective clients and can increase your ROI by up to 40%.

Frequently Asked Questions

Do you have questions about our video brochures? We've compiled answers to some of the most frequently asked questions about our video brochures.

How do I get the video file to you?
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Video files are usually too large to transfer through traditional email or uploads. Once you’ve placed your order with us, a project manager will contact you to arrange the transfer of your video file via WeTransfer or other file-sharing services.

How many minutes of playtime?
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The length of your video will depend on the resolution, frame rate, and bit rates. The available memory decides whether your video will fit on a particular memory chip size. This chart discusses video sizes in greater detail.

We want to do the mailing ourselves; how can we upload the videos?
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Here is how to upload your video:

  1. Plug the supplied USB to USB-C cord into the video brochure.
  2. Plug the USB cord into your computer or adaptor.
  3. The video brochure will launch as an external hard drive.
  4. Locate the test video on the video brochure and delete it.
  5. Be sure to empty your trash to free up space.
  6. Drag your new video into the same file location where the test video was.
  7. Eject the video brochure as you would with an external hard drive.
  8. Play your video on the video brochure to test playback quality.
What is the difference between Quick Turnaround and Value Option Video Brochures?
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Quick Turnaround Video Brochures can be ready in as few as seven business days. The production process for our Value Option Video Brochures takes 4-5 weeks.

Why do Value Option Video Brochures take longer to produce?
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Value Option Video Brochures are custom made and built to fit your needs. You can choose your screen size, the memory capacity, the look and feel of your video brochure, and the number of control buttons. You can also add enhancements like foil, embossing, debossing, spot treatment, insert pages, and pockets.

What about tarrifs?
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Nope, not here! Our pricing is fully inclusive and transparent - what you see if what you pay. There are no hidden fees or surprise charges. We believe in upfront pricing, ensuring a hassle-free purchasing experience so you can focus on making a lasting impression with your marketing materials.

Can we order in bulk, and have you upload several different videos?
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It is possible to include more than one video in your video brochure, but it depends on the chip's available memory size. We recommend contacting us using our custom quote or contact form for large or custom orders.

How do I place artwork to your print templates and use the 3D modeling tool?
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Watch this short video, which shows the process of placing your artwork in our templates, proofing it, and placing your order.

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